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Bob Murison – Freelance Copywriter


Sadly, Applecross are no more – another victim of our recent economic woes. At the time of this ad, however, they were the cream of Scottish housebuilding – and one of the wonderful SBP’s clients.For this ad, they wanted to sell one of their penthouse apartments – lots of space and lots of light. For them, that meant lots of the kind of pictures that already fill the pages of the home section. For me, that meant an opportunity to stand out by doing something very simple.

  • What I did:copywriting