Unless you work in the world of fashion and fabrics, you might not have heard of the Dundee-based Halley Stevenson. They’re one of the world’s biggest manufacturers of waxed cotton, which is the hardy stuff that traditional outdoor clothing is made from (think Labradors and shotguns).Working with SBP Creative, the aim here was to give the fabric (and its maker) a stronger identity and higher profile. So, we dubbed it ‘cotton with character’ – and built a website and brochure around that premise.